Not only does your factory produce for clients but also for you content marketing machine.
A factory implies a constant process, not a one-off action and then left.
Take steps towards understanding a classification scheme in order to help establish your own knowledge systems for storing and utilising information and knowledge. The content produced can be described by these attributes: real-time, fact, practical experience driven, visual, efficient and effective.
Knowledge plays a key role in every business and organisation today. The factory is where your information, knowledge and experience is processed. It is gathered, organised, processed, and developed into reliable, practical, useful and helpful articles, webinars, tools and checklists.
You can immediately put it work to improve your outlook and performance and better support your customers.
“Knowledge has to be improved, challenged, and increased constantly, or it vanishes”. Peter Drucker
With many small organisations, there is little knowledge management of any kind, being undertaken with little of their knowledge being used and reused across the hundreds of parts that go to make them work well.
Knowledge-based materials are often developed for one purpose but are not shared and reused when they can be very useful in other situations. Creating a Knowledge Factory provides a solution to this problem.
Every factory needs a warehouse. The knowledge warehouse, I see this component of your knowledge management system where knowledge and experience are gathered and stored ready for processing and production in the Knowledge Factory. Of course, the warehouse needs to be cleaned out of obsolete material and replaced with up-to-date material.
Have you ever wondered why some businesses are successful and others are not, how very small actions can produce huge results, particularly in economic downturns? Everyone thinks about storing their products in a warehouse, but few people would consider putting their information and knowledge into a ‘knowledge factory or warehouse’.
A knowledge factory can help you to create, manage and utilise useful and important knowledge and information for your business and for your customers. A business contains information and knowledge which is invaluable to decision makers, in fact, everyone in the business can contribute and benefit. In today’s competitive world, your information and knowledge can become your competitive advantage and your knowledge provides a constant supply of new material for different situations as they arise.
There is no need to reinvent the wheel. Challenged by the current economic pressures and operating with tight margins, businesses and non-profits and regional and remote communities are struggling to balance customer demands, profitable growth and sustainability.
Many are also feeling trapped by having too many daily activities to achieve and many are just running on the spot, getting nowhere. They fail to see how good information and knowledge in the right place at the right time can make all the difference. Some even think they have no worthwhile information and knowledge that their customers would be interested in.
One of the reasons the ‘content marketing’ concept is hard for a lot of people to understand is because they’re trying to reinvent the wheel every time, with only poor access to the information and knowledge they need. They don’t have a reservoir of information and knowledge to draw upon quickly. They’re trying to move a mountain every time they come across the same old issue.
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When I first heard the term ‘Active Knowledge’ my brain did a backflip. I certainly had accumulated a lot of information and knowledge which I understood. But did my customers and staff?
Active knowledge to me is related to action, actively managing the vast store of knowledge and information which exists in a typical business and to make it available internally and externally, as an when required. However, it must be turned into knowledge that is reliable, practical, useful and helpful to the various users.
It means utilising it and making it useful through various delivery channels (e.g. documents, social media, tools, processes, video, webinars and training materials). To be effective it is important that the Knowledge Factory and Knowledge Warehouse should contain most of the practical knowledge and active information your customers and your business requires.