First steps can lead to a new dawn and a new beginning, don’t underestimate its power.
Will your first step be worthy of your best efforts?
When it comes to building a highly profitable and sustainable business, choosing your first step is without a doubt a most important piece of the puzzle.
A critical first step in making sure you’ve picked a winner is evaluating the market demand, existing competition and the viability of your products and services.
Get this step wrong and you run the risk of wasting your time and energy, or worse, sinking your money into something that won’t work for you. Get it right and you set yourself up for success.
Thar first step, however, small will change everything, so long as it is headed in the direction you want.
“You don’t have to see the whole staircase, just take the first step”. Martin Luther King
To help you evaluate if you have a viable and profitable idea or opportunity on your hands, the following will show you how to evaluate your first steps and ensure you’re building your business on a stronger foundation.
- Is it customer oriented, not selfishly oriented?
- Does it provide a way of creating a good future, is it viable?
- Does it put your future into clear focus?
- Will it create innovation, is there a reasonable chance of success?
- Will it be strong enough to see past barriers and problems?
- Will it cause people to open their thinking?
- Will it motivate and inspire the stakeholders?
- Can people realistically believe it possible?
- Is it unique?
- What is the degree of difficulty?
You can’t drive a car in first gear and reverse at the same time. Likewise, you shouldn’t try to go in different directions at the same time or use different approaches to stimulate you thinking simultaneously.
Creating means generating new ideas and opportunities for action. Using your imagination and visualising, looking ahead, considering the possibilities.
Evaluating, on the other hand, means analysing, judging, and sorting them into the order of good and bad, useful and useless. You can’t do everything so be sure to select the most important things that will have the biggest impact on your business.
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I have found that many people evaluate their ideas and opportunities too soon and too often, and therefore create less.
In order to create more and better ideas, you must separate creation from evaluation, coming up with lots of ideas and opportunities first, then judging their worth later before you take the next step.
However, it is often better to taka one small first step to getting the momentum going. If your first step is wrong, then take another small step.