Make blogging a part of your marketing plan to acquire new customers, don’t rely on luck.
Who are you and what do you do?
If you’re in business, blogging and content writing could be your quickest way to get known at the least cost. You might think blogging is a waste of time, but you would be in a minority of successful businesses who think that.
Just like many others, you have probably wondered how to make money on the Internet, or how to leave a job you hate where you trade hours for dollars. You have seen or read about other people succeeding and building better lifestyles, and now you want to do the same.
Well you could be well on the way if you start spending more time blogging and learning about the value of good content and why it is in such high demand
You don’t have to be in business for very long before you realise that success is usually based on your longer term strategic decisions and decisions that don’t necessarily give you that ‘sugar hit’ you might need. Deciding to write about what you are experienced in and are good at could be just what you are looking for.
Even though its value is hard to quantify, many of the most successful business people are dedicated to the practice and see it critical to their enterprise’s long-term success.
When you are able to repurpose the information and knowledge you already have, the more visible you’ll be to your market segments. This, of course, means more leads and the more value you’ll get back from your original investments in acquiring information and knowledge. Information and knowledge other people are crying out for.
“When you have to write your ideas out in complete sentences, it forces a deeper clarity of thinking”. Jeff Bezos
When ideas and opportunities first pop into our heads, most are fragile and vague. Blogging about them requires you to think more deeply, fleshing out your ideas and understanding them better.
Not does that help you clarify your thinking, it helps you communicate your ideas to others. You can’t succeed without a clear, concise vision of what you want and how to achieve it. It’s that vision that guides you towards making the right product decisions, finding creative ways to get customers on board, attracting talented staff, and getting investors to believe in your vision.
Blogging is one of the best ways to refine your vision and communicate it to the right people. Just one good blog can lead to a huge content tree with multiple branches that will attract new market segments and customers.
Making a daily effort to blog will force you to be aware of new ways of thinking, and to act in response to other’s ideas as you sort through and clarify your own. Relevant posts will help you to position yourself as a thought leader or industry expert by getting your name into the market you want to be responsive to your business.
“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web”. Jonathan Perelman
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I used to resist blogging because I thought I had more to do with my time. That was until I tried it and gave it a fair go. You may think blogging is the last thing you have any time for.
All the time I see business people struggling, to attract new customers, and handle all the other work they need to. And when you suggest blogging or content marketing their eyes glaze over. After all, there’s no immediate financial return (unless you are writing for others) to be gained from writing regularly as it takes away the time you might spend developing other products and services.
I find writing every day helps me to develop new ideas, opportunities and concepts and to develop the skill, like a policeman, of spotting the unusual.