I’d be pretty upset if I pulled over to buy fresh roasted peanuts and there were none there.
Branding must be accurate to attract customers you want
You’ve heard people talk about branding, and surely you know branding when you see it, even if you aren’t totally sure of what it is or does. Branding might start with a great logo but there is far more to branding than that.
Social media has created a many-to-many connection between a brand and its employees, so it is important that they understand the benefits of your brand and how to maintain its integrity.
The market can interact with employees at many levels, and voice pleasure or displeasure from any interaction, at any time, for anyone to see.
Smart companies train their employees about their brand standards and personality, how to treat people, converse with them, and support them, so everybody works to create that unified experience with the marketplace.
Take a second look at your content and content marketing and make sure it is enhancing your brand not degrading it. In particular, make sure you messaging is clear and easily understood on your website and social media platforms.
“Your brand is what other people say about you when you’re not in the room”. Geoff Bezos
The rules can be applied to all manner of things – brand values, business ethics, marketing activity, sales approach, operations, you name it, and good graphic design is there too.
- Shared If people believe they share the same values with your business or organisation, they will stay loyal to the brand.
- Be consistent. A key component of strong graphic design for building strong brands.
- Be genuine. The design of your brand assets and marketing material must be an accurate, truthful reflection of your brand and what it is you are selling.
- Don’t copy others. Aside from blatant issues such as trademarks and the like, the design of your branding and marketing material should help you stand out from your competitors.
- Be proud of where you come from. If your brand has a legacy or historical story it might just be worth telling. It helps add depth to the heritage of your brand, which can help build trust and loyalty.
Every business, every non-profit and every community dreams of having a powerful brand that dominates their market space. You need to develop a strong brand that people will engage with, share values, and support you spreading the word to other potential customers and maintaining your brand loyalty.
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Just think about how often you have been attracted to media ad, a website or by a shopfront only to find out that what was being offered was not the reality. It gives you a level of frustration that you would not want your customers to go through.
Always make sure your rhetoric matches your actions and you don’t waste people’s time, or your own time for that matter.