Do you remember when Lego was only concerned with red building bricks, what happened?
Keep researching for the next breakthrough
Just because you have successfully implemented some outstanding innovation in the past is no reason to stop. Today’s value-added services will be tomorrow’s core products. Opportunities are shifting to those people with new ways of working. Don’t overlook the next generation coming on after all, aren’t they the ones you are working for?
- Supports evolution and enhancement of the status quo.
- Builds on what is known.
- Can be quantitatively analysed.
- For most, it is concerned with customer service improvement.
- Utilises existing tools and resources.
- Supports changing the status quo.
- Explores the unknown.
- Cannot be analysed with certainty.
- For most, it involves developing ideas customers may not yet be ready for.
- May need different tools and routines.
How to support continuous innovation
Innovation doesn’t come about by luck, you need to be the catalyst.
- Stay close to your customers.
- Encourage entrepreneurship and support entrepreneurial talent.
- Work with creativity and imagination and idea and opportunity generators.
- Search tools that track down new innovation triggers.
- Exploring the future possibilities.
- Scenario planning.
- Tap into the river of Big Data.
- Produce prototypes and trial.
- Cast a wide net, including other industries.
- Working with off-line and on-line communities.
- Working with active movers and shakers.
- Mobilise your supporters and workforce.
- Do things on purpose by introducing some very different perspectives.
- Research the Internet of Things (IoT).
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go”. Seth Godin
Innovation should be treated as a catalyst for profitable growth and sustainability
Promotion of innovation and cutting edge technology are essential ingredients for repositioning any organisation in the changing world.
In order to achieve the Intellectual Property required, devote more time to creativity and becoming action orientated.
Hold create facilitation meetings with customers, employees, volunteers and suppliers to create the vital linkages and have a multiplier effect.
In looking at your innovation, you need to consider the following areas:
- Your purpose, vision and mission.
- Customer problems, frustrations, wants and needs.
- Design and creative capacity.
- Available resources.
- An innovation program.
- Technology to be used.
- Information and knowledge sources.
- The Business Model and alignment of your activities
Innovation on purpose is much more reliable than trying to pull rabbits out of a hat.
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Learning to innovate and adopt effective tools and processes to identify and leverage existing information, knowledge and intellectual property is one of the key challenges confronting the growth and development of smaller enterprises.
While luck can be an important part of innovation it counts for little, and should never be relied upon. There are too many owners and managers still wishing and hoping their performance will improve.
Every business, non-profit organisation and community need to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for and promote to their networks.