Is digital transformation in communities important?


New technology brings opportunity and saves lives.


Modern communities need a modern outlook to survive

Digital transformation is one of those terms that means different things to different people in different communities. That’s because of different businesses, non-profits and communities having different perspectives when it comes to innovative technologies to modernise business operations and their communities.

Whether it’s  to do with producing something, marketing the community or providing better support for those people and organisations in the community, you could be investing in advancement.

Technologies of all sorts are, at least in parts,  actually evolving small communities. The reality is though that pretty much every community is now investing in a digital transformation in the way they do things, one way or another. The difference between them and others who are not creating a way forward comes down to whether or not change is being made on purpose.

Your understanding of the bigger picture, in an ever-evolving digital economy and the Internet of Things (IoL) could determine the true competitive advantage of the community and the people and organisations in it.

Many communities are leading the charge in technology investments to upgrade and build visitor touch points that help organisations lead connected customers along on a more productive journey. This is, as all research corroborates, a strategic investment in competing in the future.

“Digital transformation is like a bullet. If it flies right past, it does no damage and you can continue on in the same old way”. Peter Sergeant

Regardless of which communities are winning the race in digital transformation, there’s much work to do to unite the people, businesses and non-profits around a common front.

To progress communities must invest in new technology and understanding the evolution of its citizens and the people who work there. Then and only then, can change agents bring together key stakeholders to invest in meaningful digital transformation strategies.

Facilitators can help communities to track toward the real-world, evolving relevance rather than just investing in technological change as a means to act like their more sophisticated places to belong.

New initiatives could involve:

  • Explore the possibilities with Big data – the flooded river of data, information and knowledge flowing past your community every minute of every day.
  • Becoming involved with Social Media.
  • Introducing Robotics into the local businesses.
  • Using 3D Printing to produce new products and opportunities.
  • Good analysis can help uncover new opportunities.
  • Telecommuting can help to retain citizens.

This all means that people, business units and non-profit organisations can benefit from working together when they previously operated autonomously.  They can collaborate to lead organised purposeful enterprise-wide and community transformation.

That takes leadership, empowerment and accountability, much of which is lacking today. That’s all about to change, however. There are paths toward transformative change that are already demonstrating results.


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Personal Experience:

While some communities sit back and complain about the modern world and all its fancy digital technology, others are taking full advantage of it and starting to prosper again.

My experience reveals the fact that ‘customer experience’ is consistently becoming a critical priority in communities for retaining people and businesses while creating the opportunities they are looking for.


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