Memorable tomatoes can make a successful business.
Understand what makes you worth business worth remembering
People don’t remember everything, they select (mostly subconsciously) what to remember and everything else is quickly forgotten and it usually comes down to things that are important to them or things that are unusual.
So, what will make your business memorable? Will it be your product, your customer service, or the customer experience? Make full use of new technology and become a better planner and more focused on innovation.
Focus your marketing on the few key ideas that make all the difference
Imagine for a moment what would happen if your marketing was trying to convey dozens of varied ideas, not focusing on anything specific.
That’s what 95% of marketing is like and fortunately for you, most of your competitors are almost guaranteed to be all over the place with their marketing messages which have little impact at all because no one remembers anything.
“Most of us have fond memories of our childhood, leaving us still longing for them decades later. Good experiences and memories have a way of transporting us back to the past and influencing our buying decisions today”. Peter Sergeant
The secret is found in excellence in everything you do.
If all your marketing messages aren’t focused on the ideas that are memorable, it means much of your marketing is wasted. If your potential customers don’t understand, or experience why they should remember you, nothing stands out to them, so nothing would really leave a memorable impression.
Most people feel compelled to brag about their business’s service or talk about all the awards they have won. Everyone still seems to do it. When your prospect has decided to change the status quo, they start seriously considering their options and today they have plenty of ways to do that.
Successful businesses are highly focused on how they differentiate themselves, and the power of their messages. People are reminded of their customer experience through good blogging, email marketing and content marketing, the things that support good word-of-mouth marketing.
“The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it”. Pearl Buck
An Example: How do you differentiate yourself and make yourself memorable in the tomato business. Check this company out in Port Macquarie NSW Australia http://www.ricardoes.com/.
They have the best tomatoes and strawberries you will ever taste and people drive kilometres out of town to buy them. This is an excellent example of a value chain that works all day every day to improve the business’s success.
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If your business has a created a great product don’t expect people to find you without a good website, social media presence and good content marketing.
Unwrap your excellent attributes and build a better, more successful business, it won’t happen by luck. If someone can make a successful business with a humble tomato, what can you do with your good ideas?