Most times it is obvious where the problems, frustrations, wants and needs are.
What’s real, what is imagined and what is a symptom?
There is an increasing demand to identify and deal with the frustrations and problems (their pain points) people involved with the business, non-profits, their community and their families have.
This is particularly so after the initial enthusiasm of a new business dies down, or there is a major trauma or disruption to the business. There is a need to relieve the frustrations and fears, both real and imagined and improve relationships with all the stakeholders.
We must continue to address the increasing need to create a working environment where business people and their families have peace of mind, without which the business is continually under threat and is stressful to be involved with.
People don’t become involved in a business to worry about management, financial and other issues. They tend to perceive that doing the technical things well will build them a successful business. This is something that has to change and will require good quality external advisors, facilitation and support.
Businesses in both big cities and regional areas require advice that can bring together a large number of skills and other resources needed by a modern business. The advisors to businesses in the future will not only need the management and marketing skills necessary, they will also have to have a measure of understanding of the values, psychological factors, relationships and cultural needs.
“Advisors should look for symptoms to see what is missing. Many advisors can tell a business what the problem actually is, but few know how to go about fixing the problem in a cost effective way and see what else is missing”. Peter Sergeant
Existing businesses are already looking for more practical, commonsense advice delivered in a language they understand and by people with practical experience in business and general life skills.
The business market is extremely important to communities, indeed a countries future economic health, and it is a market that will continue to grow. We believe that the governments, educators and others should be directing research and resources to this market that is providing such an important key to improving our communities and the people’s chosen lifestyles.
We are directing more resources and research into understanding the links between the psychological and physical aspects of businesses. This, of course, is flowing through to our learning processes.
Apart from the physical requirements of servicing a business, there is also a psychological element that needs to be considered when defining a professional business support and learning structure.
“The road to hell is paved with works-in-progress”. Philip Roth
SMEs are usually totally engaged in running the day-to-day operations of their businesses that they have no time to do the necessary reading and research required to meet the challenges of our modern business environment.
While you can find the answers to almost anything today using the Internet and do it for free, few have the time to devote to this important task making the services of an advisor even more important.
As good business advisors, facilitators and coaches are few and far between, so there are few advocates of new ideas and opportunities, making business development generally slower and frustrating.
It is important to remember that the large majority of people in business and organisations affected by the lack of skills, learning new skills, making mistakes, facing disasters and failures, have no experience in how to handle things. What advisors can provide, is an understanding of why they should accept any support at all.
Therefore care needs to be taken to assist prospects to become clients and to provide learning experiences to overcome their problems and frustrations and meet their wants and needs. Many of their problems will be imagines and only symptom of bigger issues they don’t understand,
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Contact with people should always be non-judgemental, non-intrusive and integrated with understanding and care while offering appropriate information, tools and processes. Listen to people who wish to share their stories, and remember that there is no right or wrong way to feel.