Many can’t find their way, they feel like they are lost in a jungle.
Is the amount of choice you have causing confusion?
From devices to services to apps, you have a lot of choices regarding how you can find your way to the future you want. Sometimes the choices you have made in the past are bleeding your organisation faster than ever.
With the ever-evolving global marketplace including the Internet of Things (IoT), big data new marketing channels and the advantages of broadband communications are offering great opportunities, they are also causing a lot of confusion amongst smaller businesses and non-profit organisations.
Many new opportunities and ideas along with best practices are emerging for how to create both unique and superior customer experiences that will make a difference to your future profitable growth and sustainability.
Do you feel under pressure?
Businesses today are under extreme pressures to change driven by a variety of economic issues as well as a mass of new technologies that can create significant new business ideas and opportunities for the future.
Technology today is moving at speeds that are unimaginable to the older generations. Where once we had a roomful of interconnected computers to power the entire operation of a business, now the entire business can be run on a smartphone from anywhere in the world.
Employees are now scrambling to work differently with the new technologies and to work in better, more flexible working environments.
The need to work collaboratively and to bring people and data together in a work context is also challenging many traditional businesses, non-profits and communities.
Customers are looking for a better and more personal customer experience from their suppliers and on a recurring basis. Which is where content marketing and social media are playing such a huge role.
“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid”. Albert Einstein
With the Internet of Things, Cloud computing and Big Data bearing down on you, it is forcing you to seek new ways of finding your way to the future or suffer the consequences.
Our staff and volunteers have to be more flexible than ever, willing to learn new skills and also roll with all the changes and the challenges they bring. Many organisations are now establishing new strategies and governance to deal with and exploit all these new digital opportunities and ensure that the core of the organisation has the ability to cope.
There is no single model or a single best path to follow because of the diversity in the technology offerings and the ability to adapt to a particular want or need.
Making a start on your way to the future
In order to extract the gains of advanced technologies fully, you need to realign your business model and value chain with organisational objectives, strategies and actions without dulling your purpose and vision. The danger is that technology becomes an innovation-crushing gatekeeper, rather than the strategic innovator it should be.
Unlike previous waves of technology, today’s waves are going to take many years to reach their full potential. During this transition, many more opportunities, opportunities that are unimaginable today are going to emerge. Those wanting to try to imagine the world of possibilities should remember twenty years have taught us that the customer leads the way and that incumbents are seldom the major innovators.
To improve your performance on your journey to the future utilise performance metrics, embrace collaboration and promote technology integration across your organisation.
If you start today and change the conversations you are having with technology and the future, your confusion will start to dissipate and you will be putting the fun back into work.
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The paradigm shifts I see in today’s approach to the future of small business, non-profits along with their regional, rural and remote communities is mind blowing.
In particular cloud computing and mobility are no longer merely new options for organisations to utilise instead of driving their own radically different technology strategies.
The new technologies are creating new paradigms faster than people can keep up with them. The much more affordable technology offerings are decreasing distribution and transaction costs which are now accelerating the adoption across all types and sizes of business in order for them to remain competitive.
Getting any venture off the ground is often easier than keeping it going and growing. At each stage of development from start-up to sustainability, you will face many tough questions about changing gears, making major changes, and letting go of people, partners, and products.
For new businesses, their inability or unwillingness to change can land them in the statistics about high failure rates. For non-profits, clinging to the past can lead to stagnation and become marginalised.