Brainstorm your way to finding the knowledge you want, when you want it.
Leaning on your own understanding can be restrictive.
Brainstorming is a creative tool or technique by which efforts are made to discover information and knowledge, or find a solution for a specific problem. This is done by gathering a list of ideas spontaneously contributed by a group of people.
When it comes to brainstorming what information and knowledge do you need and how you will manage it. All organisations have their own information and knowledge wants needs, goals, and sources. This makes it difficult to set standards of other organisations that will deliver what you want, in the right place to the right people at the right time.
However, one thing you should do in making your information and knowledge more productive is to have a positive relationship with it by following a few broad guidelines.
How you control and utilise the ‘flooded river’ of ‘big data’ flowing past your organisation every minute of every day of the year is becoming more critical if you want to stay in business. Big data and IoT are changing the way we do business and the way we will live and work in the future. Ignore these two things in your brainstorming sessions, at your peril.
To kick your brainstorming session off you might ask the following key questions:
- “Where is all your valuable information and knowledge we have right now”?
- “What information and knowledge do we need”?
- “Where are we going to get the information and knowledge we all want and need”?
- “How will be put our information and knowledge into the hands of those who need it and could use it”?
Big data is concerned with volume, velocity, and variety. In other words, data is big when there is a lot of it, it comes in fast, and it lives as various types. Data standards should be specific and all-encompassing enough to leave no worthwhile data behind in your business systems.
“Having a vision without good information and knowledge is just a dream. Information and knowledge without a vision just pass the time, but a vision backed up with good information and knowledge can propel you into the future”. Peter Sergeant
Your systems should respond efficiently and effectively even if there is a flood of seemingly unrelated information. You shouldn’t have to reinvent the data wheel. Your standards should be able to organise data as it currently enters your database and as it might enter your database and be utilised in the future.
If you are in the business of creating amazing things the world has never seen before, a future filled with products and solutions our parents never even dreamed about, then now is the time to take action on building your business’s knowledgebase.
Don’t let your efforts fail because you failed to help customers understand just exactly how awesome your offering really is. To do this successfully in today’s marketplace you will need good content for your content marketing and this should be readily available in your knowledge base.
Don’t overlook the possibility of having customers and suppliers participate in some of your brainstorming sessions.
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Sometimes the biggest roadblock to building a knowledge base in a business is not time or money but fear of not doing it right and whether it will be worthwhile or not. When I do a brainstorming session, I always look out for the quiet ones as they can often contribute the best thought out ideas.
We all feel fear at some time or another but my experience tells me that many of people’s fears can be overcome if they take action to build their knowledge base, with the topic of ‘fear’ at the top of the list. The more you understand the less you will fear and the faster you will move ahead.