Good content goes hand in hand with good technology for better outcomes.
Technology will help manage your information overload
Overload implies too much of something which can easily happen when you are managing lots of information for your content. When it comes to information overload the problem can sneak up on you as you strive for better and better content.
Information overload can suddenly arise when:
- You are not confident about your target market segments.
- You simply have to deal with too much information.
- The quality of the information crossing your desk declines.
- You are struggling to implement the content objectives you have set.
“What’s the use of running if you are not on the right road”. German proverb
Studying the use of digital technology to create a recurring revenue model, using good content for your customers and your business will pay dividends. Using content to find ways to increase the number of times customers transact with you is a great way to build a more profitable and sustainable business.
Content management issues to address
- Will you be writing the content for your website, blogs and social media?
- Do you have an existing content management system?
- How often will you be updating the content on your website?
- How do you manage your content across multi-channels?
- Does your documented content strategy involve technology to help you?
- Who will do your editing and how will you communicate with external editors?
- Will your copy need to be reviewed and approved (legal and compliance)?
- What types of content will you upload and publish on the website?
- Will you be updating and reusing content photographs?
- Do you currently have duplicated content on your website or social media?
- Will you be uploading and formatting the content for your website and social media?
- Do you create eBooks, whitepapers, and other resources?
- Have you created buyer personas?
- Have you set up conversion funnels for each persona?
- Do you have photos and visuals to use or should you use custom photography?
- Would you like to personalise your content?
- Will external sources of content need to be included in your content marketing?
“There is nothing so useless as doing efficiently that which should not be done at all”. Peter Drucker
Choose the subject matter you want to master, that area of business or life that you want to be recognised as a thought leader.
Content workflow is a set of tasks that need to be completed for a given client or content type, website page, blogs, posts, eBook, a white paper, an email, or any other kind of content that you need to deliver. Content workflow determines how your content is requested, sourced, created, reviewed, approved, and delivered in a timely manner.
Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you are saying yes, you probably haven’t defined the workflow. Everyone who wants to keep content projects on track needs to define the workflow before any fingers hit the keyboard.
A typical content workflow includes tasks like these:
When documented, a workflow often takes a visual form showing the progression of tasks.
What does a content management systems look like?
This diagram shows how to gather, capture, categorise and put into a useful format for you users and the customers or audience your are targeting.
There are plenty of options when it comes to picking a content management system. Depending on how advanced you need to be, and who is going to be using it, it can be a nightmare trying to find the perfect technology to use.
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While creating and curating content is a creative process it can certainly be improved by using technology. It is important to learn how to effectively market across multiple channels.
Overload was a big problem for me until I did several key things;
- Wrote a content management plan.
- Created a usable database for all my documents, tools, processes, checklists, templates, presentations, eBooks diagrams and photographs so I could quickly find what I needed.
In the small enterprise world, content management is one of two things, strategy or organisation and the more you can use technology the easier it becomes.