It doesn’t matter whether you are thinking big or small as long as you are thinking.
Thinking both big and small is a positive
For more than 50 years I have been a fan of the magic of thinking big. And while the magic of thinking big can bring into your life bigger ideas, bigger plans and bigger success thinking small can become your competitive advantage.
Your thoughts create the circumstances and situations in your business and your life. This means that if you think big, you will achieve bigger success, but if you don’t also think small, you will miss some great opportunities.
It takes the same time and the same effort to think big or to think small, so why not think even just a little bigger. However, it is important to keep in mind that fear and lack of self-confidence tend to keep most people thinking too small and not expecting much. You need a mix of both.
Thinking small can make a big difference
I love the idea of thinking big but I must always allow for the small details if I want to succeed. While you might have been taught to be bold and to think big, thinking small might help you to get where you want to go faster.
Be wary of chasing ‘big deals’ they don’t often pay off for small businesses. Unless you take them one at a time and apply small thinking to the important detail and use you local market knowledge. Keep in mind the small business sector is renown for creativity and innovation.
“Whatever the mind of man can conceive and believe, it can achieve”. Napoleon Hill
When you have a big opportunity to improve, if you ignore the details it may never be fruitful. Sometimes those big opportunities are few and far between when we tend to rush in, which is where we can run into problems and frustrations. Here are some things to think about”
- From vision to reality will require both big and small thinking.
- Thinking big can also mean expensive which may delay a project
- It is easier to think small and it’s much easier to implement small ideas.
- Lots of small things can become a big deal.
- To be the best in your industry you must address the small details.
- Thinking small can get you in under the radar.
Think small to achieve bigger outcomes
How can thinking small propel you to the future you want? For small enterprises, it is clearly being able to think small about customer service. You can’t turn an ocean liner around in the rivers of opportunity. Whereas small boats can turn quickly and adjust to the circumstances in which they find themselves.
It doesn’t matter what type of industry you are in, the average level of customer service is very poor. This is particularly so with big corporations and big non-profit organisations.
The small enterprise is nimble and quick to adjust to the small details. Small details about actual customers, many of whom they know personally. They also know how those customers and their communities actually think and behave. This is particularly evident in regional, rural and remote communities.
This means small enterprises can adjust their customer service and customer experience well before the gig organisations have even thought about it, never mind having all the meetings they need to have.
Small enterprises, therefore, need to focus on their competitive advantage by paying more attention to how they deliver customer service. All they have to do is be a little better than average, with a little more consistency and pricing issues will diminish and revenue will grow more sustainably.
Make many small improvements they add up
The one small change that is going to create the big shift in your organisation’s momentum needs to be preceded by many small changes. All made in alignment with your purpose, vision and objectives.
You will also receive better buy in when employees and volunteers can keep making small worthwhile contributions. What if you could improve the following by just 1%:
- Planning effort.
- Action orientation.
- Your content and content marketing.
- The website and social media.
- Customer experience.
- Customer service.
- Technology and processes.
- Cash flow.
- Information and knowledge management.
- Health and well-being.
- Your sales.
Wouldn’t that be better than focusing 100% on just one thing, or area of your business? Now imagine you make a 1% improvement across 100 activities in your business and better still, imagine you doing it every month. That would be 1,200 small improvements each year.
How could your competitive advantage be developed away beyond your competitors if you were to do this?.
“With everything that has happened to you, you can either feel sorry for yourself or treat what has happened as a gift. Everything is either an opportunity to grow or an obstacle to keep you from growing. You get to choose”. Dr Wayne Dyer
If your organisation is growing, you’re always going to be out of our comfort zone and you need the flexibility of thinking big to motivate you and thinking small to make sure the detail is taken care of quickly.
Break down every customer interaction, or touch point, that you have with your customers, from prospects to after sales service, then look for small ways to make the customer experience even just a little bit better
Set up and I-AM program (Improvement a Month Program)
What actions you might take to improve your whole organisation. Embrace the concept of improving everything involved with customer service by just 1%, and isn’t that everything in your organisation.
That’s it. Just one small percentage point. Make it one percent better than average. And, doing that across the board can mean big improvements. Each small action or improvement becomes noticeable because it’s consistent and in alignment. Thinking small the right way can be the smartest thing you can do in order to build a bigger business. (See article on I-AM Program in our Knowledge Base).
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I find that the only place where a person’s dreams become impossible is in their own thinking. They don’t know when to think big and when to think small. In fact, I find many in a complete state of confusion unable to move forward because of conflicts in their thinking. They fail to realise that the past has no power over the present moment.
I help many overcome their difficulties by suggesting they put their vehicle into a smaller or lower gear in order to climb out and start living their dream again. All they can do is to change their level of thinking, and sometimes that changes everything.
Over the years every successful small organisation I’ve seen, whether it’s a business, non-profit organisation or a small community or village, they hit a certain point where momentum really kicks in when they focus on acting big but thinking about the small important details.