Whatever you do don’t bite off more than you can chew, and avoid making mistakes.
How do you optimise social media so that people are attracted to you?
A post or blog is usually the first place that visitors to a website land. Most businesses today realise that a good blog drives both traffic and leads. Thanks to the rise of content marketing most are becoming better and better in avoiding the usual social media mistakes.
Your blogs are one of your best vehicles to make a good first impression. Unfortunately, you don’t have very long to grab the attention of a visitor. If you don’t, not only are you going to see a high bounce rate, nobody will bother to sign up for your promotions and there will be few leads generated.
Imagine for a moment that you’re at a networking event. What do you say and do when you meet a new person? You shake hands, introduce yourself, make eye-to-eye contact, and discuss a little about what you do and who you are.
Well, when people visit your social media sites for the first time, it’s quite similar. Through your profile, you are telling the person about yourself and making an introduction. Obviously, it’s online and not face-to-face, but it’s like a meet-and-greet without the physical handshake.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. Scott Cook
So what makes a good blog? How can you ensure that your blogs are up to the job when it comes to grabbing visitors’ attention? One of the biggest mistakes out there is concentrating far too much on SEO and not enough on the reader.
Many businesses still believe that it’s sufficient to post a 300-500 word blog which is stuffed with keywords and doesn’t really have anything to say. It’s not, in fact, it’s safe to say that this kind of blog can do damage rather than promote your organisation these days.
Gone are the days when keyword-stuffed posts performed well in search. Now, Google and the other search engines are not only wise to it but will also penalise a site and send it plummeting down the SERPs if it contains too many keywords.
If you want your social media marketing to be a success, then it’s vital that you remain within your niche and stay there. A common mistake by many inexperienced bloggers is writing about anything and everything that may have no bearing on what your business or site is all about.
This is not only important to your readers, it’s also extremely important to search engines. These days Google looks for relevance when determining whether your blog is valuable to the audience and as such, you should avoid writing about or posting on other subjects and trying to be everything to everybody.
One of my biggest issues with social media is keeping up with frivolous comments. If you’ve enabled comments on your blogs and people are joining the conversation, then it’s important that you take the time to reply.
Nobody likes to be ignored, so if they comment on a post, especially if they’re complimenting your site or asking for advice, be sure to take the time to reply or risk losing potential customers.
[read more=”Personal Experience” less=”Personal Experience”]
Many find that no matter how many posts they put up on their social media sites, how much they distribute it or however hard they try, they just can’t get any real traction with their social media.
Yes, I made plenty of mistakes and I still fall into traps. It is hard to bring a business up to speed with social media, but it will be worth the effort. Don’t try and do everything perfectly, that’s impossible. Rather take your time and as the months roll on to keep making incremental improvements.
It’s much more difficult to take difficult concepts and make them easy to understand. However, if you can do this you will win out over those that are self-indulgent and write for themselves instead of the target customers.
To me social media is like an ocean liner, it takes the time and a big effort to build up speed and keep everything running smoothly.